This post is for my blogger friends. If you don’t have a blog yet, here’s how to get started blogging. If you’re just here for the recipes, check out the chocolate coconut protein smoothie in my latest post.
Pinterest is my favorite social media platform. And it’s consistently been my number one source of social media traffic. I’ve been featured on Pinterest’s blog, and spoken about Pinterest at BlogHer Food.
Recently, some blogger friends told me they’re not seeing that much traffic from Pinterest. After taking a look at their Pinterest accounts, I put together this list of the biggest mistakes I see bloggers making on Pinterest.
If you’re not seeing the traffic benefits of Pinterest, you may be making one of these mistakes:
1. Not having a business account.
This is the first thing any blogger should do on Pinterest. Having a business account gives you access to Pinterest Analytics. If you can’t see what’s working, how will you be able to improve your results?
It’s easy to sign up for a business account. You can either start a new business account or convert your existing account to a business account.
Then be sure to confirm your website. Confirming your website adds your logo under all pins from your website — whether you pin them or someone else pins them. This is free branding for your website. Go do this now!
2. Not using rich pins.
Rich pins provide more information from your website right on the pin. This is important for any blogger, but especially if you’re a food blogger.
Recipe rich pins show the recipe ingredients under the pin, and add a “make it” button to the pin on mobile. This is an added call to action for people to click through to your website to see the full recipe!
See descriptions of all the types of rich pins available and get started here.
3. Not optimizing your website for pinning.
Make sure you make it easy for visitors to pin images from your website. This means you must have pin worthy images for each blog post. These days, that means vertical images. They stand out in the feed and get better engagement.
You need to have a pin it button on every post. If you have multiple pin worthy images in a post, have a pin it button on each one. The easy way to do this is with a plugin. There are many good ones out there, like the SumoMe Image Sharer.
And this is a simple one, but so many people miss it: make sure you have a Pinterest follow button somewhere on each page.
4. Not optimizing your Pinterest profile.
Your Pinterest profile needs to be inviting on both mobile and desktop.
For desktop, look at your Pinterest profile on a large monitor. If you see blank space, you don’t have enough boards. If your boards have blank spots, you don’t have enough pins. This is easy to fix if you know your audience’s interests. Mine your blog popular categories and topics for board ideas.
Now take a look at your Pinterest profile on your phone. Make sure your description is filled out and all of the important information is visible in your profile—including a link to your website.
5. Not engaging with your audience.
If you want people to engage with your pins and boards, you have to engage with them. Be active. Repin from—and follow—other people’s boards in your category. Pin and follow other bloggers in your niche.
If you’re only following 10 or 15 people, you’re not engaging.
6. Not participating in group boards.
Group boards give you exposure to whole new audiences on Pinterest. If you join a group board with 10,000 followers, your pins have the potential to be seen by 10,000 people—even if you only have 50 followers on your Pinterest account.
You can use PinGroupie to find group boards in your category. Make sure they are high quality boards with good engagement before you join.
7. Not using a scheduling tool.
Pinterest recommends pinning daily so your followers get fresh content in their home feeds. This is often tough to keep up consistently without a scheduling tool. Currently I’m using Tailwind and BoardBooster.
Tailwind has the best analytics, hands down. It gives you even more information than Pinterest analytics. They have great scheduling tools and are adding more all the time. They also have a browser extension that makes it easy to schedule pins and repins.
BoardBooster has some convenient set it and forget it features. I’ve been testing it out for a couple of months and it’s a real time saver.
So if you’re not seeing significant traffic from Pinterest, take a closer look at your account. You may be making some of these common Pinterest mistakes.
For more blogging tips, follow my Blogging Tips board on Pinterest.